Pens.com

So today I am checking my mailbox up at the office for a colleague and I see a large white envelope with you guessed it… Pens.com logo and and return address information… So before I passed it on, I took a snap of what I saw…. And instantly, I’m like yep let’s dig in on this one…

Submitted By: INSERT NAME < Thank You

• BRAND: PENS.COM Website Address: PENS.COM | ALSO OWN:

• COUNTRY: United KingdomIndustry | Niche:

Key Take Aways:
(summary of story, interviews, fact found)

COmpany STATS:
Source some basic and general company info…

WEBSITE TIME MACHINE:
(Insert Wayback Timeline Screenshot Below of URL)

WEBSITE EVOLUTION:
(Insert 4-6 Screenshots of previous versions of website use waybackmachine)

TV/ VIDEO COMMERCIALS / ADS / News Coverage:
(Use youtube embeds if possible first)

Articles:
(Paste Articles Titles / News sources Title then link to it)

TARGETED KEYWORDS:

SEARCH ENGINE RESULTS & THE NUMBERS:
(Screenshots of Search Engine Result Positions on Google, Bing, Yahoo, also include SEMRush or other tools telling a story of how having the right domain helped)

PPC ANALYSIS:

SOCIAL MEDIA PRESENCE:
( link to facebook, instagram, linkedin, twitter accounts)

HOW THEY LEVERAGE THE DOMAIN NAME ON SOCIAL MEDIA:
(Screenshots of each account above and link them)

Best Use?
Execution / Application of domain name?